Under the spell of Africa...

Lets brings the Queen of Sheba to life

This summer, fashion draws its inspiration from the lands of Africa, delivering a bewitching natural palette with all the tribal power of an enchantment.

When summer comes, its warm breath is often infused with neo-ethnic notes that have our closets beating to an African drum. This year, Africa is everywhere, pervading our leather, suede... and senses. Its influence can be seen in our summer outfits, giving us the proud look of female Masai warriors.

Valentino brings the Queen of Sheba to life, channeling the Africa of legends with more than a sprinkling of fantasy. His models sport sandals with interlaced straps and majestic dresses inspired by early civilizations, together with braided ‘cornrow’ hairstyles.

Mango also sets foot in the African savannah. With its fast fashion collection "Tribal Spirit", the Spanish brand has engaged Kendall Jenner as a muse - or guru - for a younger generation captivated by social media. Yet nothing could be more down-to-earth than this terrestrial collection whose tones range from khaki to red earth, and from camel to mustard yellow. Generously cut, the collection uses volume to create silhouettes exuding freedom and nonchalance. Mango describes this line as "based on an effortless beauty and the fusion of cultures, typical of the wildest savannahs."

Talking about culture... This need for ‘Africanness’ raises important questions about western brands’ desire to reconnect with a primitive vision of fashion. Why are the people benefitting from this trend so rarely black models or local designers? It’s the paradox the ad campaigns of the great couture houses get us talking about year upon year. Time to get back to African roots, giving credit where it’s due as we dance the summer away!

Photo : © Vogue

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