Your style :Casual

Whether you’re casual chic or casual cool, the key to casual style is knowing what suits you best. But the undeniable comfort of this style is by no means a green light to let yourself go completely! Behind the apparent simplicity of a casual silhouette lies a careful blend of fabrics and colors that bring the whole look together. And here’s how!

The casual woman has an all-encompassing, informal wardrobe that’s easy to mix and match. Her wardrobe essentials are functional and comfortable. With her fresh, peppy look, she prefers simple pieces with a slightly fitted, masculine cut that don’t detract from her inherent femininity. She knows all the latest trends and is happy to follow them, as long as the overall effect is unstructured and practical.


Pragmatic in nature, the casual woman prefers low-maintenance materials. She enjoys wearing natural and animal fibers such as cashmere, linen, cotton, wild or washed silk and microfiber, along with technical fibers like Gore-Tex and neoprene.

A big fan of the jeans, sneakers and T-shirt combo, the casual woman accessorizes her relaxed look with charm and elegance. When she goes out, she slips on a leather jacket, trench coat or blazer. In winter, she loves a chunky knitted jacket, authentic wool pea coat or even a parka with a faux fur-trimmed hood.


The casual woman’s colors

Always on the move, the casual woman has a penchant for earthy colors. Khaki, beige, sky blue, straw, ochre, brown and gray all win her seal of approval. This natural color palette flatters her complexion and infuses her with a fresh, spontaneous attitude.

The casual woman’s shoes and accessories

Flat shoes are made for the casual woman. As someone who likes to go walking in the city or countryside, she needs to feel good in her sneakers or boots. But she does permit herself a small heel on open sandals or suede ankle boots. Vanessa Wu loafers, Derby shoes and ankle boots all make her happy.

To accessorize, the casual woman opts for ethnic jewelry with a natural look. Wood and semi-precious stones are always a winner, and a chunky watch can often be spotted on her wrist. Just add a backpack or shoulder bag, and she’s ready to get on her bike and hit the town!

« I don’t create clothes, I create dreams. »
                                                     Ralph Lauren

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