Fashion trend
24 juin

Hot Pink

Pastel tones may be flying high this season, but 2020’s summer trends are going for a wider spectrum of colors, and for a bright look that really pops, nothing beats raspberry pink! This bold color has found its way onto the latest trendy silhouettes; at Copenhagen Fashion Week in late January, there were very few looks that didn’t offer a touch of pink, whether on a bag or pair of boots. Hot pink is an intense color with hints of fuchsia and India, with a certain extra va-va-voom that appears to be setting the pace this summer. 

Vanessa Wu sneakers women

How to wear the color fuchsia

Yes, pink is usually reserved for little girls and yes, it does remind us of Barbie, but this year has seen designers elevate fuchsia from these naive associations in new inspiring silhouettes with plenty of high-fashion details. Jacquemus, for example, brought a coup de soleil to the runway with oversized blazers and dresses in hot pink taffeta. The shade also showed up in flowy, beautifully crafted silhouettes by Alberta Ferretti and even at Marc Jacobs. 

Vanessa Wu gold and pink sneakers

Vanessa Wu’s sneakers are getting in on the act with delicate pink touches to draw attention to the flame cut-outs of her iconic design. The flash of hot pink brings contrasts to the fore and downplays the urban, boyish look of this famous sneaker, instead creating a super bright and feminine look.

There’s even space for hot pink in the office! If you want to tone down this vivid color and go into the summer without so much of the ‘hot’, we’d suggest going for looser styles, such as Bermuda shorts and oversized shirts, that are the perfect match for heeled Vanessa Wu mules. The pared down lines of the straps offset the vibrancy of the pink, found here in an edgy metallic shade. Their square toe is a bold fashion statement that will carry you through from day to night.

Vanessa Wu sandals women

No offence meant to Karl Lagerfeld (R.I.P.) who once quipped “think pink but don’t wear it”, but this summer, it’s well and truly the turn of vivid fuchsia! Think it and wear it with carefree abandon.


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