W(U)MEN
To each woman her storm sneaker
No matter where they come from, their age nor their style, our w(u)men will always have the best way to wear the storm sneaker.
It was made crystal-clear when, by looking at by-passers in the street, we noticed our storm sneakers on the feet of high school girls, their mothers, but also their aunts and grandmothers.
Nothing makes us happier, because Vanessa Wu is above all a family story! The designer surrounded herself with her brother and her mother to image ever more comfortable and fashionable collections. So who better than you to represent our iconic storm sneakers? ⚡
Our w(u)men
It was with this idea in mind that in November 2022, we launched our first open casting call to find the next three muses for our emblematic product: the storm sneaker.
120 applications later, we selected a Norman family trio: Léonie (22 years old), Marie-Christine (53 years old) and Marie-Claire (81 years old): sparkling women, of different ages and styles, but all with chic and comfortable sneakers at their feet!
What I like most in the storm sneaker is the fact that they are very comfortable, perfect for any occasion and a match for any outfit. And when you have fragile feet, as I do, well it's very important!
Their favorite style?
For Léonie, it's the Elsa storm sneakers with black crocodile details, "a must have!".
Marie-Christine fell for the timeless look of the Ingrid sneakers.
And for Marie-Claire, it's the Maggie sneakers she prefers, with its leopard print that reminds her of the animal universe, one that holds a special place in her heart.
Behind the scenes
The storm, as an emblem.
A pop, trendy and striking symbol that can be as fun as powerful.
But above all, a timeless sneaker to suit all styles, all desires, all women!
So even if the storm sneaker is offered in a new style and colors each season, there are some that are timeless. The Icons are integenerational models for all women wishing to assert themselves, to cross cities with confidence, comfort and modernity.
