02/10/2022

The back-to-work co-creation surprise: Betty x Vanessa Wu !

Eleven years after its creation, this is a first for Vanessa Wu!

After a year of challenging work, it’s now high time for us to unveil our first capsule collection, co-created with THE iconic French blogger and now influencer with 1 million subscribers: Betty Autier.

And yes, we’re talking the one and only Betty Autier... Even we’re finding it hard to believe! Let it be said, Betty is the Beyoncé of blogs, can we agree on that?

She is one of the first French women to have established herself in the fashion sphere at the same time as blogging first appeared. Fifteen years on, she has not developed a single wrinkle (yes, we can testify to that), and has lost neither her legitimacy nor followers, which have been by her side since that first day in 2007.

"In my job, there is nothing more rewarding than being offered a co-creation opportunity. It is the ultimate achievement. This means that a brand not only trusts you for your talent as a designer, but also trusts your ideas, your style and is ready to unite your two worlds!" Betty Autier.

2 girl bosses, 3 years between them; both became mothers just a few months apart, and share a common passion for shoes as well as for Kinder Bueno...

This was enough for that love at first sight moment to be mutual, both personally and professionally.

Betty and Vanessa Wu have two complimentary DNAs: Betty has this original, sparkling side; she is bold and takes ownership, characteristics that are shared here at Vanessa Wu: we are not afraid to adorn our products with flashes, patterns, colours, and shapes!

For the record, working with Betty seemed obvious to Vanessa, and the fate struck naturally: the day after a team meeting about a future co-creation, Betty announced her big comeback on social networks through a video posted on YouTube. The same evening, the proposal email was sent...

« It started with an email from Vanessa Wu in December 2021. I had just resurfaced from an "Instagram break" of several months and I received this very touching email, offering me this meeting! I found out that they had been following me since my very beginnings as a blogger, it's quite incredible! » Betty.

It is not a simple collaboration; it is above all a meeting between two passionate women with common values

BETTY AUTIER & VANESSA WU

If you were to hear the words Montorgueil, Rivoli, Louvre, Montmartre, Le Marais, or Les Tuileries, would it mean anything to you?

The culmination of several months’ work: a capsule collection named after Parisian districts for fall-winter 2022! Betty and Vanessa are not from Paris, but this is where they both started. Paris also rhymes with fashion, so it seemed obvious for them to give names of Parisian districts to their co-creation selections. Names that echo and match their collections perfectly. As a result, we find the atmosphere and colours reminiscent of Paris: the neutral and chic tones of the Parisian façades, the nails which reflect the colour of the zinc roofs, the small touches of colour and materials seen in rue Montorgueil and its market, and even the Marais for its trendy side...

A collection made up of 6 styles, available in 13 references:

The "Montorgueil" lace-up trainer, street savvy and trendy, just like the neighbourhood it is named after.
The flat and notched "Montmartre" ankle boot; you’ll certainly be ready for climbing stairs!
The "Le Marais" flame cowboy boot, which - just like Le Marais - stands out for its originality.
The "Tuileries" low-heel cowboy boot, a boot with a lot of allure and in keeping with the architecture of this district.
The "Rivoli" studded cowboy boot, perfect for having a drink in the busy streets around Châtelet.
The "Louvre" high-heel cowboy boot, whose triangular front cut-out is reminiscent of this pyramid structure.

New, diversified models inspired by the brand's bestsellers. And of course, that little extra something which makes all the difference, the "Betty Touch'": pink back loop insides, studs and sequins, a perfect coming together of two worlds which justifies the famous "x" , Betty x Vanessa Wu.

Conclusion

Through her kindness, sincerity, and the importance she places on her family, Betty embodies all the values we hold dear to our heart here at Vanessa Wu, while sharing with us her passion and amazing sense of fashion. So, we hope that this Betty x Vanessa Wu collection will speak to you in the same way, touch and please you, as much as we do...